Hello readers!
In visual arts you learn that we live in the era of post-modernism. This means that for a century the ability to create something anew has depleted, where creation is based off something, it is similar to, or inspired by… You can look at fashion, and even technology with the iPhone 5 for examples. This day in-age is based more on a creative economy with advertising, commercials, and etc. but also videos on such media as Youtube. Where anyone can watch videos, comment, and leave video responses making the audience an active audience that is strong in interpreting as a community as Toby Miller states in his article. These communities of all kinds peek interest on the Internet where there is always something to interest everyone. Fans of films or TV shows can rewatch their favourite moments. Fans of films as such as Psycho (Hitchcock, 1960), which one of my favourite films, has many scenes online that I can revisit whenever I wish. I will go into detail about that in next week’s post.
Norman Bates from Psycho (1960) with caption.
These communities have a unique relationship with Youtube. There is a personal and social nostalgic aspect with Youtube with the ability to revisit TV shows, commercials, movie trailers, etc. and big memorial events, for example, prince William getting married. Where creation is redone over and over again. For example, one viral, famous video people will recreate it. There are also ‘tag’ videos, prank videos, and someone getting hit in their crutch is funny for so long. Teresa Rizzo compares Youtube common style of direct contact to the audience, and content that is a spectacle, is shocking and a sensation with early cinema before 1906 and back. That is true, creators who post videos on Youtube want many people to watch their content and enjoy it. Youtubers often break the fourth wall to the audience with shockingly interesting matter. The creators want numerous of views and get themselves out there for more people to view their videos. Generally, I would say, the ‘new’ content in Youtube has been done before on television and film. The style as such as ‘vlogging’ is a new concept where the person holds the camera, recording everyday life. This can easily be compared to the Lumiere brothers who recorded on their device. They recorded everyday life either one of the brother’s child having lunch, people leaving from the factory after a day of work, or the train zooming pass the camera after taking off from the station. These ‘attractions’ as Rizzo called them of the spectacle, being shocking and a sensation brought people to the penny theatres to see the train zooming by, and today bring people to Youtube for videos everyday.
Thank you for reading and have a great day.
Hitchcock was know for breaking the fourth wall, and talking to audiences. “Good afternoon”
References:
Picture 1:http://fc01.deviantart.net/fs70/f/2010/306/f/3/true_fear_by_hailtothechimp-d321z9e.jpg
Picture 2: http://www.biography.com/imported/images/Biography/Images/Profiles/H/Alfred-Hitchcock-9340006-1-402.jpg
Miller, T. (2004) A view from a fossil. International Journal Of Cultural Studies, 7(1), 55-65.
Rizzo, T. YouTube: the New Cinema of Attractions SCAN | journal of media arts culture. Vol 5, No. 1, Online journal.
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